Sales Performance
and Sales Management
Focusing
on the Customer Initiative (for a Fortune 100 consumer products
company). A three-track learning system designed to bring about
a culture shift in how sales associates at all levels think about
and interact with their customers. In self-paced programs and facilitator-led
workshops, associates learn how to: dialogue with customers in a
customer-focused manner; develop business relationships; identify
opportunities; make customer-focused, business-oriented presentations;
orchestrate resources; influence others; think strategically; develop
and implement strategic plans. 
Global Sales
Initiative (for a Fortune 500 hospitality industry company).
A multiphase learning system for the company's sales and event management
associates, designed to support a major business-process reengineering
initiative. In highly innovative workshops, participants expand
their skills in a range of hospitality-specific areas. These programs
are delivered globally. Additionally, the learning system gives
sales managers the knowledge and skills they need to coach and reinforce
the learning their associates have received.
Business
Development Practices (for a Big-Four management consulting firm).
A program designed to teach consulting partners and senior managers
how to research markets and develop business in their practice areas.
The training is divided into three phases: Phase 1: a three-day,
facilitator-led workshop in which participants are introduced to
business-development skills, practice using them, and work out a
three-month plan for increasing business among current and new clients;
Phase 2: a three-month, action learning phase, in which participants
implement their plans; Phase 3: a one-day facilitator-led session
in which participants share the lessons they learned and solve problems
they encountered in implementing their business-development plans.
Sales Manager
Excellence Program (for a Fortune 100 chemical company). A three-day,
comprehensive program-delivered globally-that strengthens sales
managers' skills in selling processes, coaching, leadership, managing
internal processes, and achieving a seamless customer interface.
This program is based on a sales manager competency model, which
Jacquard also developed.
Sales Leadership:
A Comprehensive Approach to Selling (for a global training and consulting
firm). A three-day workshop, featuring video interviews with
well-known corporate leaders and case analysis that teach salespeople
and sales managers how to exercise leadership on the job in their
work with prospects, customers, and internal resources. A follow-on
workshop, Practicing Leadership: Becoming Partners with Your Customers,
is a two-day, video-based program designed to reinforce and extend
the basic learning presented in the foregoing sales leadership program.
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