Sales Performance and Sales Management

Focusing on the Customer Initiative (for a Fortune 100 consumer products company). A three-track learning system designed to bring about a culture shift in how sales associates at all levels think about and interact with their customers. In self-paced programs and facilitator-led workshops, associates learn how to: dialogue with customers in a customer-focused manner; develop business relationships; identify opportunities; make customer-focused, business-oriented presentations; orchestrate resources; influence others; think strategically; develop and implement strategic plans.

Global Sales Initiative (for a Fortune 500 hospitality industry company). A multiphase learning system for the company's sales and event management associates, designed to support a major business-process reengineering initiative. In highly innovative workshops, participants expand their skills in a range of hospitality-specific areas. These programs are delivered globally. Additionally, the learning system gives sales managers the knowledge and skills they need to coach and reinforce the learning their associates have received.

Business Development Practices (for a Big-Four management consulting firm). A program designed to teach consulting partners and senior managers how to research markets and develop business in their practice areas. The training is divided into three phases: Phase 1: a three-day, facilitator-led workshop in which participants are introduced to business-development skills, practice using them, and work out a three-month plan for increasing business among current and new clients; Phase 2: a three-month, action learning phase, in which participants implement their plans; Phase 3: a one-day facilitator-led session in which participants share the lessons they learned and solve problems they encountered in implementing their business-development plans.

Sales Manager Excellence Program (for a Fortune 100 chemical company). A three-day, comprehensive program-delivered globally-that strengthens sales managers' skills in selling processes, coaching, leadership, managing internal processes, and achieving a seamless customer interface. This program is based on a sales manager competency model, which Jacquard also developed.

Sales Leadership: A Comprehensive Approach to Selling (for a global training and consulting firm). A three-day workshop, featuring video interviews with well-known corporate leaders and case analysis that teach salespeople and sales managers how to exercise leadership on the job in their work with prospects, customers, and internal resources. A follow-on workshop, Practicing Leadership: Becoming Partners with Your Customers, is a two-day, video-based program designed to reinforce and extend the basic learning presented in the foregoing sales leadership program.

 

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